incremental innovation examples
What is Incremental Innovation?
Tuesday, 16 March 2021
by Shruti Suresh
What do companies do when they are not launching groundbreaking innovations? Are they still innovating? Do they have something of value for existing or potential customers!? The recent news about Coca-Cola’s trial of its new paper packaging made great headlines. It wasn’t disruptive, but it was still huge! A large conglomerate wants to become plastic-free by 2030, and this
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